Burger King
#ParadaBK
DAVID São Paulo
2021
The largest LGBTQ+ Pride Parade in the world takes place on Avenida Paulista, in São Paulo.
Because of the pandemic, we couldn’t take to the streets this year to celebrate and stand up for the right to be yourself.
But pride still showed up.
We turned all the OOH media across Avenida Paulista into our parade route, bringing our LGBTQ+ employees to “march” through the city and share their pride.
