In 2020, one of the easiest ways to start a conversation — or keep one going — was talking about zodiac signs.
So, Beats, Ambev’s ready-to-drink brand, tapped into the trend and created a new alcoholic beverage inspired by astrology.
Or rather: 12 new Beats flavors, one for each zodiac sign.
They were made to be mixed. But there was a catch: if the signs weren’t compatible, neither were the drinks.
Beyond the product idea itself, we created the brand identity, packaging design, and communication system for the launch.
